Chance the Rapper ft. MadeinTYO & DaBaby - Hot Shower

What this video is

Released October 28, 2019 as the second single from Chance the Rapper's debut studio album The Big Day (July 2019), 'Hot Shower' arrived during a pivotal moment for all three artists. Chance was navigating his transition from critically beloved mixtape artist to major-label mainstream rapper. DaBaby was in the midst of a breakout year that would culminate in 'Rockstar' (2020). The video's comedic, multi-character…

Why it matters

Represents the peak of late-2010s comedic hip-hop video aesthetics, merging Chicago gospel-rap sensibility (Chance) with Charlotte trap energy (DaBaby) and Atlanta-adjacent rap (MadeinTYO). The Reel Goats directorial style — fast-cut, improv-inflected, multi-location — became one of the defining…

The director

Reel Goats is an LA-based music video production collective co-founded by James Rico, a Kansas State University journalism graduate. Rico began freelancing in Kansas City before relocating to LA. The collective built its reputation through a long-running…