Justin Bieber - Confident ft. Chance The Rapper

What this video is

Released as the tenth and final single from Justin Bieber's Music Mondays campaign (Oct–Dec 2013) and included on the compilation Journals (Island Records, Dec 2013), 'Confident' represents Bieber's deliberate repositioning toward mature urban R&B. The video's release in January 2014 arrived at a turbulent moment in Bieber's public life, making the artistic quality of the visual a counterbalance to tabloid…

Why it matters

A pivotal crossover artifact illustrating the R&B-pop-rap convergence of 2013–2014. The video reinforces Bieber's transition from teen pop to credible R&B artist while simultaneously marking one of Chance the Rapper's earliest mainstream visual placements before his commercial breakthrough with…

The director

Colin Tilley (born June 27, 1988) is a Grammy-nominated, self-taught American music video director and filmmaker raised in Berkeley, California. CEO of Boy in the Castle Productions, he has directed more than 300 music videos. Awards include Best Male Video…