DJ Khaled - I'm The One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne

What this video is

Released April 28, 2017, 'I'm the One' arrived at the apex of DJ Khaled's brand as a curator of hip-hop supergroup collaborations and debuted at #1 on the Billboard Hot 100, making it the first hip-hop song to debut at the chart's summit since Eminem's 'Not Afraid' in 2010. The video visually embodies the 2017 luxury hip-hop aesthetic: a sun-drenched Malibu mansion, poolside pageantry, and the congregation of five…

Why it matters

A landmark document of 2010s streaming-era pop-rap maximalism and the DJ Khaled 'supergroup single' formula. The video illustrates how hip-hop in the mid-2010s monetized collaboration as spectacle — five genre-crossing artists unified by Khaled's curatorial brand in a single aspirational visual…

The director

Eif Rivera (born Efrain Rivera) is a Bronx-born music video director, editor, and cinematographer who began his career doing graphic design and artwork for Loud Records and Def Jam. He has directed videos for artists including DJ Khaled, Cardi B, 50 Cent,…