
Released May 17, 2019 as part of DJ Khaled's album Father of Asahd, 'Higher' arrived 47 days after Nipsey Hussle's murder on March 31, 2019 — transforming a recorded collaboration into a posthumous cultural monument. The video became a focal point of public mourning for Hussle, widely regarded as a community leader and entrepreneur in South Los Angeles. DJ Khaled pledged all proceeds to Hussle's children, and the…
A landmark document of late 2010s hip-hop memorial culture, 'Higher' exemplifies the genre's capacity to process public grief through music video form. The gospel-rap hybrid structure — John Legend's piano-anchored chorus against Nipsey Hussle's South Central narrative verse — reflects hip-hop's…
Bronx-born director, editor, and graphic artist (born Efrain Rivera) who entered music video production in 2011. A graduate of New York City's High School of Art & Design, Rivera built his career through graphic design work for Loud Records and hip-hop album…
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