Dave East - HUSTLERS ft. Tyga

What this video is

Released July 14, 2023 as a single from Dave East's Fortune Favors the Bold (a 24-track album), 'HUSTLERS' represents the ongoing cultural dialogue between New York street rap and West Coast mainstream hip-hop, crystallized through the East–Tyga pairing. The video's gothic mansion aesthetic taps into a broader early-2020s trend of luxury-horror visual language in rap videos — opulent settings populated with dark,…

Why it matters

Represents the 2023 streaming-era hip-hop visual template: rapid-edit HD performance videos anchored in aspirational luxury settings. The East–Tyga collaboration exemplifies cross-regional rap branding, while Alex Loucas's direction reflects the professionalization of independent rap visual…

The director

Alex 'Grizz' Loucas (b. September 29, 1988) is an American photographer and filmmaker who rose to prominence under the alias Grizz Lee. Known for music videos and short-form fashion films, he has collaborated with Young Money Cash Money artists and brands…