TWICE ＂Feel Special＂ M⧸V - TWICE ＂Feel Special＂ M⧸V

What this video is

Released September 23, 2019 via JYP Entertainment, 'Feel Special' arrived at a pivotal moment for TWICE: the group was navigating member health challenges and public scrutiny while transitioning toward a more emotionally mature creative identity. The song, written by J.Y. Park and based on conversations with TWICE members, is thematically about mutual support through hardship—a message with direct biographical…

Why it matters

A landmark late 3rd-generation K-pop title track demonstrating the genre's shift from pure bubblegum energy toward emotionally layered concept videos. 'Feel Special' exemplifies the JYP/Naive Creative Production MV template at its most refined: high-saturation theatrical tableaux, fast…

The director

South Korean music video director affiliated with Naive Creative Production, a Seoul-based video production house established in 2011 and known as JYP Entertainment's primary MV production partner. Lee Gi-Baek has an extensive TWICE discography including…