TWICE ＂Alcohol-Free＂ M⧸V - TWICE ＂Alcohol-Free＂ M⧸V

What this video is

Released June 9, 2021 via JYP Entertainment and Republic Records, 'Alcohol-Free' marked TWICE's first full nine-member comeback after member Jeongyeon returned from a hiatus. It served as the lead single for their 10th mini-album 'Taste of Love' and coincided with a strategic U.S. market push, debuting on The Ellen DeGeneres Show on release day — TWICE's first appearance on the program. The MV became the group's…

Why it matters

Represents K-pop's 4th-generation maturation into genre hybridization: the bossa nova-hip hop fusion was a deliberate artistic pivot away from TWICE's signature high-energy bubblegum pop toward a warmer, more cosmopolitan sound. The MV's visual execution — Jeju-location realism fused with…

The director

Rima Yoon (Yoon Seung-rim) and Jang Dongju co-founded Rigend Film Studio in 2016 after years working as assistant directors. The Seoul-based duo are among K-pop's most prolific MV directors, known for visually immersive, depth-focused set design and…