ITZY “Boys Like You” M⧸V @ITZY - ITZY “Boys Like You” M⧸V @ITZY

What this video is

Released October 21, 2022, 'Boys Like You' was ITZY's first original English-language single, co-released by JYP Entertainment and Republic Records as part of a deliberate Western market expansion strategy. Timed to coincide with Halloween and the US leg of ITZY's first world tour 'Checkmate,' the video and song represent a documented inflection point in 4th-generation K-pop's anglophone crossover wave. The release…

Why it matters

As ITZY's first wholly original English-language track, 'Boys Like You' is a primary artifact of K-pop's early-2020s English-language crossover genre experiment. Its pop-punk hybridization (composed by Didrik Thott, Sebastian Thott, and Hayley Aitken) reflects the Western co-writing infrastructure…

The director

South Korean music video and film director. Known credits include the feature film A Company Man (2012) and multiple ITZY music videos including Swipe (2021) and Boys Like You (2022), per IMDb. Active in the Korean entertainment industry across both…