BLACKPINK - 'Ice Cream (with Selena Gomez)' M⧸V

What this video is

Released on August 28, 2020, during the height of the COVID-19 pandemic, 'Ice Cream' represents a landmark moment in the globalization of K-pop. As BLACKPINK's second pre-release single ahead of their debut Korean studio album THE ALBUM, the collaboration with American pop star Selena Gomez was a calculated bridge between K-pop's fandom ecosystem and mainstream Western pop audiences. The transnational…

Why it matters

A defining artifact of fourth-generation K-pop's global commercial breakthrough, 'Ice Cream' fuses electropop, bubblegum pop, and trap-pop into a deliberately accessible Western-facing sound. Its production—co-written by Ariana Grande, Victoria Monét, and Teddy Park—exemplifies the era's…

The director

Seo Hyun-seung is a South Korean music video director and frequent collaborator with YG Entertainment. He is known for directing visually bold, colorful, and high-production-value K-pop music videos. His directorial portfolio includes work with major YG…