Summer Heart - Good Together

What this video is

Released September 4, 2020, 'Good Together' arrived during the height of the COVID-19 pandemic, a period that catalyzed a shift toward fully animated music videos as live-action production became logistically difficult. Summer Heart — the alias of Swedish musician David Alexander, based between Malmö, Sweden and Los Angeles — pivoted to animation as a primary visual medium for the Ambitions EP cycle, released via…

Why it matters

Represents a key artifact of the 2020 lo-fi chill-wave / dream-pop animated video movement — a genre-adjacent micro-trend in which independent Scandinavian and indie-pop artists used bespoke 2D animation to maintain visual presence during pandemic-era touring shutdowns. The video's aesthetic,…

The director

Jason Edmunds is a freelance 2D animator, illustrator, and director based in Manchester, UK. His practice spans hand-drawn traditional animation, digital animation, and After Effects motion design. Clients include BBC, Vice, Red Nose Day Belgium, and…