Bakermat - Bad Dreams ft. 7Chariot

What this video is

Released on October 9, 2020, during the height of the global COVID-19 pandemic, 'Bad Dreams' arrived at a moment when live-action music video production was severely disrupted worldwide, accelerating a broader industry turn toward animation. The video is embedded within Bakermat's ambitious The Ringmaster album project, a thematic concept album built around a circus metaphor representing diversity of artistic…

Why it matters

Represents the mature phase of Dutch deep house / dance-pop crossover, where producers like Bakermat transitioned from festival EDM toward emotionally nuanced, streaming-era pop songcraft. The animated video format, produced by a specialist Utrecht studio, signals the genre's growing investment in…

The director

Ben Vinkenburg is an animator and visual effects artist based in Utrecht, Netherlands, working at Studio Plumeau. He has director, VFX, and animation credits across multiple Bakermat music video projects. Thijs Viegers is an animator and director also…