Jhené Aiko - B.S. (Animated Visual) ft. H.E.R.

What this video is

Released in May 2020 during the early months of the COVID-19 pandemic, the B.S. animated visual arrived as part of the sustained commercial and critical rollout of Jhené Aiko's third studio album Chilombo. The song peaked at number twenty-four on the Billboard Hot 100 — Aiko's highest chart position to date — and was RIAA gold-certified by May 2020. The animated format allowed for a high-production visual during a…

Why it matters

Represents a landmark intersection of neo-soul R&B and anime-influenced independent animation in the streaming era. The video helped cement the credibility of non-studio, community-assembled animated visuals as a prestige format for major-label R&B releases, prefiguring a broader industry trend.…

The director

Justin Richburg is a Philadelphia-born animator, illustrator, and director from North Philadelphia. He began monetizing his art after a formative period in his early adulthood and rose to prominence as a character designer and creative director. His breakout…