Jhené Aiko - While We're Young

What this video is

Released June 9, 2017, as the lead single from Jhené Aiko's second studio album 'Trip' on Def Jam Recordings, this video arrived during a peak moment for introspective alternative R&B. The narrative's 50 First Dates premise — filtered through a warm, soft-focus lens — reframed romantic love as an act of daily devotion rather than grand gesture, aligning with Aiko's broader artistic identity of emotional healing and…

Why it matters

A landmark visual statement for alternative R&B's cinematic turn in the mid-to-late 2010s. The video's narrative sophistication — structured repetition, literary source inspiration, and emotionally grounded realism — distinguishes it from conventional performance-based R&B videos of the era and…

The director

Jay Ahn is a Los Angeles-based director and cinematographer operating under Proper Form Productions. His credits span music videos and commercials, with a noted working relationship with Jhené Aiko, including directing her 2015 video 'Spotless Mind.' His…