Gel Set - It Has Come To Our Attention

What this video is

Released August 12, 2020 during the height of the COVID-19 pandemic, 'It Has Come To Our Attention' functions as a satirical dissection of mass media messaging and compliance culture, built around the ubiquitous 'Live, Laugh, Love' slogan. Gel Set — the solo project of LA-based multimedia artist Laura Callier — weaponizes the banality of inspirational consumer signage to interrogate power dynamics and tacit…

Why it matters

A key artifact of the 2020s minimal synth / art-pop underground, 'It Has Come To Our Attention' exemplifies the Chicago-to-LA experimental electronic continuum. Its blend of distorted authoritarian vocal manipulation, pulsing bassline, and feminist conceptual critique positions Gel Set within a…

The director

Laura Callier is a Los Angeles-based multimedia artist, vocalist, producer, and videographer who records and performs as Gel Set. She earned her M.F.A. from the School of the Art Institute of Chicago's Department of Sound and began releasing music as Gel Set…