Paul McCartney - Dance Tonight

What this video is

Released in June 2007, 'Dance Tonight' arrived at a pivotal transition point in music industry distribution — it was McCartney's first single on the Starbucks Hear Music label and was issued as a digital download only in the UK, signalling the accelerating shift away from physical single formats. The video's YouTube-first premiere strategy was emblematic of 2007's emerging creator-platform culture. Gondry's…

Why it matters

Represents the apex of the mid-2000s 'prestige music video' moment — post-Gondry Eternal Sunshine (2004) acclaim enabling top-tier film director engagement with pop promotional form. Demonstrates legacy rock artists leveraging auteur video directors to maintain cultural relevance in the YouTube…

The director

French filmmaker and music video director born 8 May 1963 in Versailles. Began career directing videos for French rock band Oui Oui, then rose to international prominence directing Björk's 'Human Behaviour' (1993). Won Academy Award for Best Original…