Sleeper - Inbetweener (Video)

What this video is

Released 9 January 1995 on Indolent Records (a subsidiary of RCA/BMG), 'Inbetweener' arrived at the precise moment Britpop was consolidating its grip on UK mainstream culture. Sleeper had toured as support to Blur on the Parklife tour in 1994, situating them at the movement's core. Louise Wener conceived the track as a meditation on suburban commuter-town stagnation and unfulfilled aspiration — themes that…

Why it matters

A canonical Britpop promo that crystallised the movement's aesthetic of ironic domesticity and energetic indie performance. The video's supermarket setting and celebrity cameo strategy anticipated later UK indie willingness to colonise mundane public spaces for pop imagery. As Sleeper's commercial…

The director

Born 4 July 1957 in London, UK. Studied Graphic Design at Watford College of Art and Design. Began career designing covers for The Clash and Bow Wow Wow; art directed Vivienne Westwood's Worlds End collections and early Marc Jacobs shows. Directed first…