bloody white - first time (VHS HOME VIDEO)

What this video is

Released in August 2020 during the COVID-19 pandemic, 'first time (VHS HOME VIDEO)' sits within a broader Gen Z reclamation of analog media formats as emotional authenticity markers. bloody white's deliberate use of a childhood VHS camera — rather than a digital VHS filter — positions the video as genuinely archival rather than aesthetically nostalgic in a superficial sense. The work aligns with a 2018–2022 wave of…

Why it matters

As a lead single from the debut EP 'you'd walk right over me', 'first time' documents the early emergence of bloody white as a figure in the Gen Z emo-pop / lo-fi bedroom-producer space. The video's authentic VHS methodology — as opposed to digitally simulated tape degradation — makes it a…

The director

bloody white (b. ~2000) is a self-taught singer, songwriter, producer, mixer, and mastering engineer based in Santa Barbara, California. He began making beats at age 11 and had been producing music from his bedroom for nearly a decade by his 2020 debut. His…