Secret Friend - And Ever

What this video is

Released in 2016 as part of Secret Friend's campaign to accompany every track on the Sleeper album (August 2015) with a dedicated music video, 'And Ever' sits at the intersection of several mid-2010s cultural currents: the rise of the globally distributed indie music collective (Secret Friend being organized by Thailand-based Australian songwriter Steven Fox with contributors from across the US and UK), the…

Why it matters

Represents the mid-2010s convergence of indie power-pop songwriting with psychedelic electronica production and abstract art-film video direction — a niche but critically noted space occupied by artists like Secret Friend who blended classic melodic pop craft with adventurous electronic and world…

The director

Kevin McGloughlin is a self-taught filmmaker and artist based in Sligo, Ireland, primarily working as a director and animator. He began his artistic career as a painter and gravitated towards photography, film, and animation. His work focuses on creating…