FEMM - Peach (Music Video)

What this video is

Released November 2020 as the lead single from FEMM's EP '404 Not Found', 'Peach' represents the Tokyo-based mannequin rap duo's 'version 2.0' reinvention. The video sits at the intersection of global hyperpop aesthetics, PC MUSIC bubblegum bass production (via Danny L Harle), and the Japanese Japalanta genre blending traditional Japanese music with modern trap. Weirdcore's directorial involvement — drawing from…

Why it matters

A landmark intersection of J-Pop, hyperpop, bubblegum bass, and experimental electronic visual art. 'Peach' documents the moment a Japanese underground duo with Billboard World Albums chart history absorbed and reconfigured the aesthetics of PC MUSIC, glitch-art video direction, and Japalanta rap…

The director

Weirdcore is a London-based British visual artist, designer, and director known for surreal, glitch-heavy audiovisual work. He has been the primary live visuals collaborator for Aphex Twin since 2009, and has directed and designed for artists including…