Charli XCX - 2099

What this video is

Released September 17, 2019 as a promotional single from Charli XCX's third studio album Charli (2019), '2099' functioned as a direct sequel to the Charli XCX and Troye Sivan collaboration '1999' (2018), traveling 100 years forward in time as a conceptual mirror. The song was produced by A.G. Cook and Ö, key architects of the PC Music and hyperpop sound. The track closed the album and was described by Charli as…

Why it matters

A landmark artifact of the hyperpop and PC Music movement's late-2010s peak, '2099' represents the genre's synthesis of maximalist sonic experimentation with accessible pop star spectacle. Produced by A.G. Cook — a defining figure of the PC Music label — and directed by Bradley&Pablo, the video…

The director

Bradley Bell and Pablo Jones-Soler are a British director duo based in Los Angeles. They met while studying graphic design at Central Saint Martins and Chelsea College of Art in 2010, began collaborating in 2012, and made their first music video in 2015.…