Blueface ft. NLE Choppa - Holy Moly ft. NLE Choppa

What this video is

Released March 6, 2020 — just days before global COVID-19 lockdowns disrupted the music industry — Holy Moly captures the final moment of pre-pandemic rap video culture: physically crowded, physically comedic, and set-piece-driven. The Salt Bae parody concept reflects the era's practice of translating viral internet memes into music video narratives, a strategy dominant in 2018–2021 rap. Blueface's syncopated,…

Why it matters

Represents the comedic-concept subgenre of West Coast trap music videos circa 2019–2021, a period when humor-driven high-concept visuals (driven by meme culture) became a dominant mode of rap video production. The Blueface/NLE Choppa pairing documents a significant moment of cross-regional rap…

The director

Aaron Green is the Creative Director of California Creatives, a film production and post-production company based in Los Angeles, Hollywood, and San Diego. His directorial credits include music videos for West Coast rap artists, notably The Game feat.…