Kelela - On The Run

What this video is

Released December 8, 2022, 'On The Run' arrived as the third single preceding Kelela's long-awaited sophomore album RAVEN (Warp, February 2023), her first full-length project in over five years. The video operates within Kelela's stated project of affirming Black femme perspective in electronic and dance music spaces, a genre whose Black origins she has publicly noted are frequently erased. The desert road-trip…

Why it matters

Represents a pivotal moment in the 2020s alternative R&B ecosystem: Kelela bridging UK-adjacent experimental electronics (via Warp Records) with American R&B sensibility, and demonstrating how Black femme artists were reclaiming dance music's visual and sonic infrastructure. The video is a…

The director

Lee Wei Swee (b. 1987, Payerne, Switzerland) is a Paris-based photographer and music video director of dual cultural heritage. Influenced by Chris Cunningham, Michel Gondry, and Spike Jonze, his work spans fashion editorials (Vogue China, Versace Jeans…