Kelela - LMK

What this video is

Released August 2017 as the lead single from Kelela's debut album 'Take Me Apart' on Warp Records, 'LMK' arrived at the peak convergence of alt-R&B, experimental club music, and art-world music video practice. The video exemplifies a broader 2015–2018 moment in which Black women artists — working at labels like Warp and with directors from the art-film world — produced music videos that functioned as…

Why it matters

Canonical artifact of the 2010s alternative R&B visual canon. Demonstrates how Warp Records leveraged art-film directors to position its R&B signings within a prestige visual culture discourse. Huang's collaboration with Kelela extended the visual language he developed with Björk into a Black…

The director

Chinese American visual artist and film director based in LA/NYC/London. Graduated with a Fine Art and Animation degree from the University of Southern California. Rose to prominence with his 2005 short film 'Doll Face.' Known for Grammy-nominated work with…