Kelela - Rewind

What this video is

Released in September 2015 as the lead single from Kelela's debut EP Hallucinogen (Warp Records), 'Rewind' arrived at a crystallizing moment for the Alternative R&B genre, bridging the UK club continuum (Night Slugs, Fade to Mind) with American R&B emotionality. The EP, according to Stereogum, narrates the arc of a relationship in reverse chronological order, lending the video's intimate, introspective visual…

Why it matters

A landmark artifact of 2015 Alternative R&B and experimental club music crossover, 'Rewind' synthesizes Atlanta bass, grime-adjacent UK club production, and soul into a singular sonic and visual identity. The video's aesthetic—high-cut-density editing married to warm nocturnal…

The director

Eric K. Yue is a New York-based director and cinematographer born and raised in Flushing, Queens, and a graduate of NYU Tisch School of the Arts. As a director he has made short films, commercials, and music videos for artists including Kelela, Ratking, and…