Addict - Monster Side

What this video is

Released in 1998 on Big Cat Records/V2, 'Monster Side' arrived at a pivotal juncture when Britpop's commercial dominance was fading and British guitar bands were pivoting toward more introspective, US-influenced alt-rock sounds. Addict — Cambridge-rooted, London-based — earned Radiohead comparisons and recorded their debut in Los Angeles with producer David Bianco, signalling the transatlantic hybridity defining…

Why it matters

Represents a minor but historically legible node in the post-Britpop British alt-rock ecosystem of 1998: guitar-driven, lyrically introspective, aesthetically muted. Sonically bridges the Radiohead-adjacent atmospheric rock of mid-90s Cambridge indie with the more direct alternative rock grammar…

The director

UK-based music video director active primarily in the 1990s–2000s. Associated with Stark Films' music video division (Stark Two). Twice winner at the Creative Design Awards and Music Week Best Director; ITV Chart Show Best Director; Grammy, Brit Award, and…