Youngblood Hawke - We Come Running

What this video is

Released in 2012 as Youngblood Hawke's debut single on Universal Republic, 'We Come Running' arrived at the height of the anthemic indie electro-pop wave popularized by acts like Fun., Passion Pit, and Imagine Dragons. The video's daring open-water shoot with live tiger sharks exemplifies the era's appetite for viral, spectacle-driven music video concepts designed to generate press and social sharing. The embedded…

Why it matters

A defining artifact of the 2012 anthemic indie electro-pop wave, the video paired a communal, stadium-ready sonic identity with a visually audacious underwater concept, helping establish the template for spectacle-led music video marketing in the early streaming era. The track's Billboard…

The director

American music video director and NYU Tisch School of the Arts graduate. Founder of Rockhard Films, a production company based in New York and Los Angeles. Has directed over 200 music videos for artists including Katy Perry, Jay-Z, Red Hot Chili Peppers,…