Barenaked Ladies - Get In Line (Video Version)

What this video is

Released October 11, 1999, 'Get In Line' was commissioned for the King of the Hill Original Television Soundtrack, reflecting the late-90s trend of major animated Fox properties extending their brand into the music market. The video's mixed live-action/animation format directly mirrored the then-novel 'Roger Rabbit'-style hybrid aesthetic popular at the end of the decade. Barenaked Ladies were at a commercial peak…

Why it matters

A landmark example of late-90s alternative rock's mainstream TV integration strategy; notable as the first BNL/Phil Harder collaboration that would define the band's visual identity through the early 2000s. The video's animated/live-action hybrid format was a rare achievement in music video…

The director

Philip Harder (born 1965) is an American music video and commercial director based in the US. He operated Harder/Fuller Films from 1985 to 2005 and directed at Quentin Tarantino's A Band Apart Commercials and Music Videos. His music video clients include…