Barenaked Ladies - Pinch Me ｜ Warner Vault

What this video is

Released in August 2000 as the lead single from Barenaked Ladies' fifth studio album Maroon, 'Pinch Me' arrived in the wake of the band's blockbuster 1998 album Stunt and its global hit 'One Week.' The video channels a distinctly early-2000s sensibility: a satirical fast food setting, ironic pop-culture costume references (Blue's Clues), and a wry everyman daydream narrative that resonated with suburban MTV…

Why it matters

A canonical example of the Canadian alt-rock crossover video of the early 2000s, 'Pinch Me' exemplifies the MTV-era pop-rock narrative video: high-concept comedic premise, fast-paced editing, theatrical set design, and broad mainstream accessibility. Its Blue's Clues costuming and daydream…

The director

Philip Harder (born 1965) is an American music video and commercial director based in the US. He ran Harder/Fuller Films from 1985 to 2005 and was also a director at Quentin Tarantino's A Band Apart Commercials and Music Videos. In the 1980s he was a member…