Soul For Real - Every Little Thing I Do

What this video is

Released in 1995 as the second single from Soul for Real's debut album Candy Rain on Uptown Records, 'Every Little Thing I Do' arrived at the peak of the hip-hop soul movement pioneered by labels like Uptown and Bad Boy. The group — four brothers from Wyandanch, New York — was signed and mentored by Heavy D, who also produced the track alongside Poke & Tone (Trackmasters). The roller rink setting evokes a…

Why it matters

Represents the convergence of New Jack Swing's choreographic legacy with the smoother, melody-forward 'hip-hop soul' sound that defined Uptown Records in 1994-1996. The video's aesthetic — synchronized group dancing, roller rink setting, coordinated fashion — became a defining template for teen…

The director

Brett Ratner (born 1969, Miami, FL) attended NYU Tisch School of the Arts and began his career directing music videos in the early-to-mid 1990s, working with artists including Wu-Tang Clan, Jay-Z, D'Angelo, Mariah Carey, Madonna, and Heavy D. He directed…