Soul For Real - Candy Rain

What this video is

Released in 1994 on Uptown Records and MCA, 'Candy Rain' arrived at the precise moment when teen-skewing smooth R&B harmony groups were supplanting harder-edged new jack swing on urban radio. Uptown Records, under Andre Harrell, had cultivated a roster — including Mary J. Blige and Jodeci — that bridged street authenticity with pop accessibility. Soul For Real, a group of four brothers from Hempstead, New York, fit…

Why it matters

A flagship text of mid-90s teen smooth R&B, 'Candy Rain' bridged the harmonic complexity of new jack swing with the polished accessibility that would define late-90s R&B crossover. Its chart performance and MTV saturation helped establish the commercial template for harmony-vocal youth groups…

The director

Matt X is a pseudonymous or alias-credited music video director active in the early-to-mid 1990s New York R&B/hip-hop video production scene. Limited public biographical information is available under this name. Credited as Film Director on the Dailymotion…