Three Days Grace - Home

What this video is

Released in October 2004 as the third single from Three Days Grace's Jive Records debut, 'Home' arrived during the apex of post-grunge's commercial dominance on North American active rock radio. The video's production in a condemned Hamilton, Ontario building grounds it in a distinctly Canadian industrial Gothic aesthetic, far from the polished Los Angeles studio productions dominating US MTV. The song's themes —…

Why it matters

A textbook example of Canadian post-grunge crossing to US mainstream rock via aggressive radio promotion and a high-concept gothic music video. The 'Home' video helped establish Dean Karr's horror-inflected, location-based visual style as a defining aesthetic of mid-2000s alternative metal video…

The director

Native of Seattle, WA; received BFA from Washington State University; attended Art Center College of Design in Pasadena, CA. Shot first music video in 1994. Rose to prominence directing Marilyn Manson's 'Sweet Dreams' (1996). In 2000, became founding partner…