Alison Krauss & Union Station - Goodbye Is All We Have

What this video is

Released in 2005 as a single from the 2004 album Lonely Runs Both Ways (Rounder Records/Concord Music Group), this video arrives at the apex of Alison Krauss & Union Station's commercial and critical crossover into mainstream country and Americana audiences. The mid-2000s saw bluegrass-adjacent acoustic music achieve unprecedented visibility following the O Brother, Where Art Thou? soundtrack phenomenon, with…

Why it matters

A defining artifact of the mid-2000s neo-bluegrass crossover moment, this video demonstrates how Rounder Records and Krauss's team used high-caliber directorial authorship to position acoustic roots music within the visual language of prestige country. Schenck's pastoral cinematography and…

The director

Rocky Schenck (born April 18, 1955) is an American photographer, filmmaker, and music video director raised on a ranch near Dripping Springs, Texas. He studied oil painting from age 12 and began writing and directing short experimental films in his early…