Jonas Brothes ft. KAROL G - X

What this video is

Released May 18, 2020, at the height of the global COVID-19 lockdown, 'X' became an emblematic artifact of the 'quarantine music video' subgenre that emerged in spring 2020. The production — filmed entirely in the artists' individual homes and assembled remotely — directly reflects the creative constraints imposed by the pandemic while simultaneously demonstrating how major pop acts adapted to sustain visual…

Why it matters

A key document of Latin-pop crossover at its mainstream apex, 'X' pairs the Jonas Brothers' post-hiatus commercial resurgence (anchored by the platinum 'Happiness Begins' era) with KAROL G's rising international profile. Its quarantine-production methodology made it a widely referenced template…

The director

Josh Rimmey and Zach Williams are a directing duo whose music video credits span multiple genres and major label artists. Their verified work includes videos for Blink-182, Demi Lovato, and Kendrick Lamar, establishing them as versatile directors in the…