Pure Love - Bury My Bones

What this video is

Released April 2012 as the debut single from Pure Love, a duo formed by former Gallows frontman Frank Carter and ex-Hope Conspiracy guitarist Jim Carroll following Carter's departure from Gallows in 2011. The video arrived at a moment when post-hardcore veterans were navigating commercial rock spaces, signed to Vertigo Records and produced by Gil Norton (Pixies, Foo Fighters). The kaleidoscopic, near-monochromatic…

Why it matters

Documents a pivotal post-hardcore-to-mainstream-rock crossover moment; the video's experimental kaleidoscopic treatment became a widely noted aesthetic marker for the single, distinguishing it from both punk video vernacular and conventional radio-rock promotion. Represents early 2010s UK…