Bloodhound Gang - Fire Water Burn

What this video is

Released in December 1996 as the lead single from One Fierce Beer Coaster, Bloodhound Gang's major-label debut on Geffen/DGC Records, 'Fire Water Burn' arrived at the peak of MTV's cultural dominance and the mainstream absorption of rap-rock. The track's chorus was derived from 'The Roof Is on Fire' by Rock Master Scott & the Dynamic Three, and the song's dense pop-culture referencing — spanning Barry White, Kurt…

Why it matters

A landmark artifact of the mid-90s rap-rock/comedy-punk crossover, 'Fire Water Burn' represents the commercial and aesthetic convergence of Beastie Boys-style irreverence, post-grunge alternative rock production, and hip-hop lyricism. Its major-label rollout via Geffen positioned the genre for…

The director

Born July 24, 1965. Director and assistant director working across music videos and narrative film. Feature credits include Dead Badge (1995), Out in Fifty (1999), and Farewell, My Love (2000). Directed multiple Bloodhound Gang videos across 1996–2000, as…