Sonic Youth - Bull In The Heather

What this video is

Released April 19, 1994 on Geffen Records, 'Bull in the Heather' arrived at the commercial apex of 90s alternative rock — weeks before Kurt Cobain's death would redefine the era's mood. Sonic Youth occupied a unique position as avant-garde veterans newly operating within the major-label system, and this video crystallizes that tension: its low-fi, naturalistic aesthetic resists the production values Geffen could…

Why it matters

A canonical artifact of early-90s noise-rock's mainstream moment, 'Bull in the Heather' bridged Sonic Youth's art-punk experimentalism with Geffen-era commercial accessibility. NME ranked it #48 among the 50 Greatest Indie Anthems Ever. Its video is a primary document of Riot Grrrl's crossover…

The director

Tamra Davis (born January 22, 1962, Studio City, California) is an American director of music videos, feature films, television, and documentaries. She directed over 155 music videos across her career for acts including Sonic Youth, Depeche Mode, NWA, Tone…