Enrique Iglesias - Esperanza

What this video is

Released in September 1998 as the lead single from Enrique Iglesias's third studio album Cosas del Amor, 'Esperanza' arrived at the height of the Latin pop boom that preceded the widely publicized 'Latin Explosion' of 1999. The video's Malibu beach setting and cinematic narrative structure reflected a deliberate strategy to position Spanish-language pop as visually and productionally equivalent to Anglo mainstream…

Why it matters

A landmark entry in the late-1990s Latin ballad video canon, 'Esperanza' represents the genre's embrace of feature-film-grade production values — coastal location shoots, professional cinematography, and dramatic narrative arcs — as a vehicle for emotional storytelling. Its Video of the Year win…

The director

Born 23 March 1974 in Sant Iscle de Vallalta, Barcelona, Spain. Moved to Los Angeles at age 18, attended Columbia College Hollywood, working as an editor. After graduating in 1996, began directing music videos and commercials. Later transitioned to feature…