Enrique Iglesias - I Like It

What this video is

Released May 3, 2010, 'I Like It' arrived at the apex of the RedOne-produced electropop wave that had reshaped mainstream pop through Lady Gaga's 'Just Dance' and 'Poker Face.' The track marked Enrique Iglesias's most commercially successful single in nearly a decade, reaching #4 on the Billboard Hot 100 — his highest U.S. chart position since 'Hero' (2001). It served as the lead English single from Euphoria, his…

Why it matters

A defining artifact of the 2010 Latin crossover electropop moment, 'I Like It' demonstrated the commercial viability of RedOne's Eurodisco-inflected production template for mainstream English-language markets. Its success helped legitimize the Latin artist-rapper collaboration format that would…

The director

Wayne Isham (b. December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 directing credits spanning four decades. A UC Santa Barbara alumnus, he has directed landmark videos for Metallica, Bon Jovi, Ricky Martin,…