Bon Jovi - Welcome To Wherever You Are

What this video is

Released in December 2005 as the second worldwide single from Have a Nice Day, 'Welcome to Wherever You Are' arrived during a period of post-9/11 cultural reassertion in mainstream American rock. The song is thematically centered on self-acceptance and unity, and Jon Bon Jovi has stated it was influenced by the polarizing atmosphere of the 2004 U.S. Presidential Election, during which he campaigned for John Kerry.…

Why it matters

Represents the mid-2000s mainstreaming of arena rock aesthetics in the post-TRL digital transition era. The video exemplifies Wayne Isham's career-long grammar of high-energy performance cutting for stadium-scale acts, and documents Bon Jovi's stylistic evolution from 1980s hard rock toward a more…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 directorial credits. A UC Santa Barbara alumnus inspired by David Bowie's 'Ashes to Ashes,' he became a defining force in arena rock visuals from…