Bon Jovi - What Do You Got？

What this video is

Released August–September 2010 as the lead single for Bon Jovi's Greatest Hits compilation on Island Records, 'What Do You Got?' arrived during a period when legacy rock acts were leveraging compilation albums to reassert mainstream relevance in a pop and digital-streaming-dominated landscape. The song originated in The Circle (2009) sessions but was repurposed and finished specifically for the Greatest Hits…

Why it matters

Represents the commercial apex strategy of 2010s legacy arena rock: a newly recorded anthem designed to function as both a Greatest Hits lead single and a stadium setlist anchor. Directed by Wayne Isham, whose career is synonymous with defining the visual grammar of arena rock from Bon Jovi's…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director with over 150 credits since the 1980s. Inspired by David Bowie's 'Ashes to Ashes' while at UC Santa Barbara, he became a defining force in arena-rock and pop…