Bon Jovi - Bed Of Roses

What this video is

Released on January 11, 1993, 'Bed of Roses' arrived at a pivotal cultural inflection point: grunge was dominating the alternative landscape post-Nevermind (1991), yet Bon Jovi demonstrated that the arena power ballad format retained enormous commercial and emotional resonance. The song reached No. 10 on the US Billboard Hot 100 and charted internationally, affirming the band's transition toward a more mature,…

Why it matters

A landmark of the early-1990s power ballad form, 'Bed of Roses' encapsulates the genre's capacity to bridge hard rock credibility with pop emotional accessibility. Wayne Isham's direction established a visual template for the era's arena-ballad video: intimate confessional imagery counterpointed…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 career credits. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes' to pursue the form. He is closely associated with…