Bon Jovi - This Ain't A Love Song

What this video is

Released in May 1995, 'This Ain't a Love Song' arrived at a pivotal juncture for mainstream rock: grunge's commercial dominance was cresting, and legacy arena-rock acts were recalibrating their identities. Bon Jovi's deliberate embrace of R&B textures and introspective balladry on 'These Days' represented a conscious artistic maturation away from the glam-metal excess of the late 1980s. Filming in Thailand — at a…

Why it matters

A defining example of the mid-90s power ballad's evolution toward adult-contemporary R&B crossover, 'This Ain't a Love Song' illustrates how post-glam rock acts absorbed soul and blues influences to sustain mainstream relevance against alternative rock's rise. Its video production — exotic…

The director

Andrew Douglas Morahan (born 11 August 1958) is a British commercial, film and music video director. A graduate of St Martin's College, he was central to the music video revolution of the late 1980s through the 1990s. He won the MTV Award for Best Director…