Bon Jovi - Living In Sin

What this video is

Released in October 1989, 'Living in Sin' arrived at the tail end of Bon Jovi's New Jersey album campaign — one of the most commercially dominant rock cycles of the decade, producing five consecutive top-ten Billboard Hot 100 singles. The song's subject matter — cohabitation outside of marriage, coded as transgression by family and clergy — carried genuine cultural weight in late-Reagan/early-Bush America, where…

Why it matters

As the fifth and final single from New Jersey, 'Living in Sin' represents the mature, ballad-forward dimension of the late-80s arena rock formula — demonstrating that the genre's commercial reach extended well beyond hard-rocking anthems into emotionally nuanced storytelling. The monochrome video…

The director

Wayne Isham (b. December 2, 1958, Vinita, Oklahoma) is an American film and music video director. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes' to pursue music video direction. He became a defining force in arena rock and pop…