Journey - Any Way You Want It

What this video is

Released in February 1980, 'Any Way You Want It' arrived at a pivotal transitional moment: the promotional music video was displacing live TV appearances as a band's primary visual marketing tool, yet MTV would not exist for another 18 months. This clip belongs to the pre-MTV promotional film tradition — a functional artifact designed for broadcast on shows like Don Kirshner's Rock Concert or American Bandstand…

Why it matters

A canonical early example of the studio-performance promotional clip in American arena rock, this video codifies the visual grammar of the genre before MTV formalized it: static multi-camera studio setup, warm tungsten lighting, identity-reveal narrative device, and performance footage as…

The director

Kim Paul Friedman is a director whose verified music video credits include Journey's 'Any Way You Want It' (1980) and Toto's 'Goodbye Elenore' (1980), placing him among the earliest specialists in the promotional clip format. His later career extended into…