Eddie Money - Take A Little Bit

What this video is

Released in 1982 as a single from the album 'No Control' (Columbia, FC 37960), 'Take a Little Bit' arrived during the critical first years of MTV's existence, when the network was actively shaping which rock acts achieved mainstream visibility. Eddie Money occupied a commercially successful middle ground between arena rock spectacle and radio-friendly pop-rock accessibility. The song was co-written by Spencer…

Why it matters

Representative artifact of early-MTV mainstream rock video production. The performance format, tungsten-heavy lighting palette, and moderate pacing typify the transitional moment between concert-film aesthetics and the more cinematic MTV language that would crystallize by mid-decade. As one of…

The director

Mark Robinson is a music video director active primarily in the early 1980s, credited with directing videos for Pat Benatar ('Anxiety (Get Nervous)', 'Little Too Late'), The Pretenders ('Brass in Pocket'), Tina Turner ('What's Love Got to Do with It'), and…