SEVDALIZA - OH MY GOD

What this video is

Released January 29, 2020, 'Oh My God' arrived amid heightened US-Iran geopolitical tension following the killing of General Soleimani in early January 2020. For Dutch-Iranian artist Sevdaliza, the song and video function simultaneously as political commentary and personal autobiography. The video's use of childhood home footage — including a young Sevdaliza receiving a Casio keyboard and performing in dance…

Why it matters

A landmark in the post-genre experimental electronic space, 'Oh My God' merges trap hi-hat production at 180 BPM with trip-hop vocal composition and an art-video autobiographical format rarely deployed in this musical context. As a music video, it advances Sevdaliza's use of personal archival…

The director

Willemskantine is an Amsterdam-based visual artist and director working across photography, film, music videos, and commercials. The studio was founded in 2017 and operates at the intersection of documentary and fashion aesthetics. Willem Kantine has…