Alanis Morissette - Hand In My Pocket

What this video is

Released in October 1995, 'Hand In My Pocket' was the second single from Jagged Little Pill, an album that became one of the defining cultural artifacts of the mid-1990s, selling over 33 million copies worldwide. The video's black-and-white, slow-motion, crowd-integrated aesthetic directly reflected the alternative rock ethos of authenticity over spectacle — a deliberate contrast to the high-gloss pop and hair…

Why it matters

A cornerstone artifact of mid-90s alternative rock's visual vocabulary. The video established a template for female-fronted alt-rock presentation: de-glamourised, location-real, emotionally present rather than performative. Its documentary aesthetic, managed by Kohr using black-and-white slow…

The director

American music video director and cinematographer based in the San Francisco Bay Area. Started directing music videos in the late 1980s and founded production company Fire Ball Films. Worked as a lighting camera assistant on The Nightmare Before Christmas…