
Released January 15, 2015, five days before the album's Sub Pop release date, the video served as the primary promotional artifact for Sleater-Kinney's first record in a decade. Its format — celebrities filming themselves lip-syncing on personal devices — bypassed traditional music video production infrastructure in favor of social-network-native virality, reflecting 2015's shift toward participatory media. The…
The video is a landmark artifact of the 2010s indie rock comeback format: rather than a performance or narrative clip, it constructs meaning through community curation. It operationalizes the band's cultural capital — their decades-long influence on indie, punk, and feminist discourse — as visible…
Ali Greer is a Los Angeles-based filmmaker working as a director, editor, and animator. She graduated from the University of Colorado Boulder, then moved to Portland, Oregon, where she worked at an ad agency before joining the Portlandia team, eventually…
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