Madame - Anna (Prod. Eiemgei) ｜ NEW CHALLENGERS

What this video is

Released on September 13, 2018, 'Anna' marks the debut single of Madame (Francesca Calearo), who was 16 years old at the time of signing to Sugar Music. The video was produced within the AAR Music 'New Challengers' ecosystem—a competitive, community-driven Italian rap platform—positioning it as an artifact of the grassroots Italian youth rap scene that would, within two years, feed into the mainstream via Sugar…

Why it matters

A documented debut artifact of one of Italy's most prominent Gen-Z rap voices. 'Anna' represents the earliest visual document of Madame's artistic identity—released before her Sugar Music major-label push—making it a primary source for tracing the transition from Italian underground rap web…

The director

Dimitri Bertetto (Instagram: @trelitri) is an Italian video director active in the Italian underground rap and trap scene circa 2018. Directed the official music video for Madame's debut single 'Anna' (2018) as part of the AAR Music 'New Challengers' series.…