Madame - IL BENE NEL MALE

What this video is

"Il Bene nel Male" was Madame's entry for the Sanremo Music Festival 2023, the 73rd edition of Italy's most prestigious song competition, which also serves as Italy's Eurovision Song Contest selection. Released February 9, 2023, as the lead single from her second album L'Amore, the song exemplifies the generation of Italian artists who fuse melodic rap with the literary cantautorato tradition. Madame (Francesca…

Why it matters

A landmark crossover moment for Italian pop-rap, demonstrating the genre's capacity to absorb cantautorato literary tradition and compete at Italy's highest-profile song festival. The video's warm, intimate production reinforces a shift toward emotionally grounded, narrative-led visual language in…

The director

Milan-based Italian director and filmmaker active since approximately 2009. Known as one of the foremost directors of the Italian rap and pop scene. Her portfolio spans music videos, fashion campaigns, and commercial work for brands including Gucci, Versace,…